Deriving from the word “thyself” this is simply our “modern” way of spelling it. Doesn’t look so old anymore right? We like the way it looks and sounds out way.

THEYSELF, is you within. This is not about being “caught up in yourself” but this is about knowing yourself. 

THEYSELF - is also a duality. Referring to everyone outside of us and how we’re all connected. Showing love to others is ultimately showing love to yourself.

THEYSELF. is for the everyday woman, a brand under the wake umbrella that is full of inspiration, fashion, and your best friend. We wanted to create a brand that's trendy and price friendly for everyone! Rather you 10 years into your career or haven't got that part of your life figured out yet. THEYSELF is "Your Best Friend".

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