NEWBEGINNINGS.

Logo Rebrand

Tyler Blake decided to drop his name from our “signature" Logo, phasing into the “wake original” Logo, making wake more inclusive. As a creative director, his name has carried the brand for almost 5 years, he believes it's time to grow from that, as wake expands into the future.

Portion Towards a Local Charity Monthly

This brand would not be possible without our communities, so we have a responsibility to give back. We will be donating a portion of our net profits monthly to a local charity/nonprofit in Chicago and Sioux Falls. We are in the process of building out a framework, we would like for it to be a community effort [monthly poll] with a mix of a couple other parties that chooses where the funds go monthly.

wake Originals

We have been manufacturing our clothing internationally [China/Pakistan] over the past 3-4 years. We would like to bring some of our manufacturing local! This means faster turn over times, no more haggling with US customs as frequently, better price points on “wake originals”, and better for our local economy.

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Signature wake

Our “signature wake” clothing will not be completely phased out, just very very limited and infrequent, with higher price points.

[the cost on producing high quality/heavy weight clothing can get very expensive]

wake Originals will be more affordable for everyone.

More news to follow!

Thank you all for sticking by our side through our down season of ceasing production on new products.

We will be back with our regular drops like always, soon.

Fridays 10AM CST

and now Wednesdays 10AM CST

“KNOW THEYSELF. LOVE THEYSELF.”

-wake Team