What is the Heart of Streetwear Culture?
"In my opinion, Street/wear culture was always about mental health or free thought. The essence of it deriving from Hip Hop culture is that of sel...
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Mental Health Awareness Month in Support of Lost&Found
BELOUDFORTHEYSELF. Often times, it’s easy to be silent and “sit in the back of the room” on our struggles. The truth is, our communities need help...
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LOVELOVELOVE. a Collective
This essence of Street/wear, the epitome of “Anything is possible.” Streetwear was never something that was driven by trends, rather a seed tha...
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WEWEREKIDS. Street/wear Culture History
FUBU A lot of the clothing I've been styling and designing lately is inspired by 14 year old me. This all goes far beyond what you can imagine, it...
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NEWBEGINNINGS.
We are forever thankful for each and everyone of you who have been by our side over the past almost 5 years. Moving forward into the future of wak...
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What Does Self-Love Mean?
SELFLOVE. Sometimes the word self-love can feel and sound so surface level. We think it’s because it's become so popular on social media to the p...
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Do You Desire To Be Liked?
Whether you believe it or not, to simplify most things we feel on a relational level, it’s all rooted in our desire to be loved and to give love. ...
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My Top 3 Favorite Things about Fashion
Fashion is a lifestyle and deeply connected to every one of us whether we know it or not. It is an example of how we express through different pha...
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Be Free with Being You
So many of us are living for others. Today you might feel your value is based on what people think about you, the position you play with someone, ...
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6 Best Streetwear Drops of The Past - wake by Tyler Blake
Nothing is better than being able to take a step back to reflect on some of your most favorite moments from the past. It’s interesting to see where...
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Why Fashion Betters Our Lives
I’m very fascinated by how the focus of designer fashion brands isn’t to just sell clothing it’s evident that clothing is a very important part of...
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Black Friday 2021
For those of you, that’s been following along for the past 3 years, at this point you might know that we don’t do many sales with wake, our stre...
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Fashion is Utility
I view fashion the same way I view technology. Emerging designers are comparable to new tech companies in my eyes. Maybe the functions of the new ...
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